Put your brand in front of the right people on Facebook & Instagram.
Professional Meta Ads management for Des Moines small businesses. Brand awareness, lead generation, and retargeting campaigns that build audiences and drive real results.
Brand awareness: the campaign type that changes everything.
Most small businesses jump straight to “buy now” ads — and wonder why no one clicks. The truth is that people don’t buy from businesses they’ve never heard of. Brand awareness campaigns fix that.
A brand awareness campaign on Facebook and Instagram puts your business in front of your ideal audience repeatedly — building familiarity, trust, and recognition before you ever ask them to do anything. When they’re ready to buy, they already know your name.
Combined with retargeting, brand awareness campaigns create a complete funnel that turns cold audiences into warm leads and warm leads into loyal customers. This is the strategy big brands use — and it works just as powerfully for local Des Moines small businesses.
Top-of-funnel awareness
Reach your ideal audience before they’re actively searching. Build name recognition across Facebook and Instagram feeds, Reels, and Stories.
Lookalike audiences
Meta’s AI finds new people who look just like your best existing customers — expanding your reach to the highest-probability buyers in the market.
Retargeting warm audiences
Re-engage website visitors, video viewers, and social media engagers — the people who already know you but haven’t converted yet. These audiences convert at the highest rates.
Lead generation forms
Native Meta lead gen forms let prospects submit their information without ever leaving Facebook or Instagram — lower friction, higher conversion rates.
Flat-rate management. No percentage of spend.
We charge a flat monthly fee — the more you invest in your ad budget, the more value you get. Your Meta Ads spend is separate and paid directly to Meta.
Important: Management fees cover The Web Silo’s work — strategy, setup, creative direction, copywriting, optimization, and reporting. Your Meta Ads budget is separate and paid directly to Meta (Facebook/Instagram). You stay in full control of your spend at all times.
Awareness Starter
Best for: Building brand recognition locally
Get your business in front of the right people on Facebook and Instagram — consistently and professionally.
What’s included
- Brand awareness campaign setup & management
- Audience research & targeting strategy
- Ad copywriting & creative direction
- Meta Pixel setup & event tracking
- Monthly bid & budget optimization
- Monthly performance report
+ $99 one-time setup · no contract · ad spend separate
Growth Meta Ads
Best for: Generating leads and growing your audience
Full-funnel campaigns combining awareness, lead generation, and retargeting to convert cold audiences into booked clients.
What’s included
- Everything in Awareness Starter
- Lead generation campaign management
- Retargeting campaigns setup & management
- Lookalike audience creation
- A/B ad creative testing
- Native lead gen form setup
- Bi-weekly optimization
- Monthly performance report
+ $199 one-time setup · no contract · ad spend separate
Authority Meta Ads
Best for: Scaling businesses running full Meta advertising
The complete Meta Ads solution — every campaign type, weekly optimization, and a dedicated monthly strategy call to keep results compounding.
What’s included
- Everything in Growth Meta Ads
- Meta Advantage+ campaign management
- Catalog & dynamic product ads
- Full-funnel audience strategy
- Weekly optimization & budget management
- Monthly strategy call
- Advanced conversion & ROAS tracking
- Priority support
+ $299 one-time setup · no contract · ad spend separate
Amplify your mission on Facebook & Instagram — at a rate built for nonprofits.
Nonprofits do work that matters — and they deserve to be seen by the communities they serve. The Web Silo offers a discounted Meta Ads management rate for eligible 501(c)(3) organizations so your mission can reach more people without stretching your budget.
We specialize in nonprofit brand awareness campaigns that grow your audience, build community trust, and drive donations, volunteers, and program enrollment — all through strategic, compassion-driven Facebook and Instagram advertising.
Not sure if your organization qualifies? Book a free call → We’ll walk you through the process at no charge.
Nonprofit Meta Ads Plan
Discounted rate for eligible 501(c)(3) nonprofits. Ad spend paid separately and directly to Meta.
No setup feeWhat’s included
- Brand awareness campaign strategy & setup
- Cause-focused audience targeting
- Mission-driven ad copywriting
- Donation & volunteer acquisition campaigns
- Meta Pixel setup & conversion tracking
- Monthly optimization & reporting
No setup fee · no contract · 501(c)(3) verification required
From setup to results — in under a week
We build campaigns that are ready to perform from day one, then refine them every month.
Discovery & strategy
We learn your business, audience, goals, and budget. You receive a clear campaign strategy before any ads are built.
Pixel & account setup
Meta Pixel installed, conversion events configured, Business Manager connected, and custom audiences built from your existing data.
Campaign build & launch
Campaigns built — audiences, ad creative, copywriting, placements, and budget structure. Live within 5 business days of kickoff.
Ongoing optimization
Weekly or bi-weekly optimization depending on your plan — audiences, bids, creative, and placements continuously refined for better results.
Monthly reporting
A clear monthly report showing reach, impressions, click-through rates, cost per result, and what we optimized. Always transparent.
What clients say
“People started recognizing our name in the community within two months of running awareness ads. We’d get calls where people would say ‘I keep seeing you on Facebook’ — that kind of brand recognition is priceless for a small local business.”
“The lead gen forms are incredible — people submit their info without leaving Instagram and I get a notification immediately. My follow-up time is faster and my close rate went up. It changed how I think about social media advertising.”
“As a nonprofit we couldn’t justify the cost of traditional advertising. The discounted rate made it possible for us to run real campaigns and we saw a meaningful increase in donations and volunteer inquiries within the first 60 days.”
FAQs
Does the management fee include my Facebook Ads budget?
No. The management fee covers The Web Silo’s work — strategy, campaign setup, creative direction, ad copywriting, optimization, and reporting. Your Meta Ads budget is paid separately and directly to Meta. You stay in full control of your spend at all times.
What is a brand awareness campaign?
A brand awareness campaign introduces your business to a targeted audience who doesn’t yet know you exist. Rather than asking for an immediate purchase, these campaigns build familiarity and trust over time — so when your audience is ready to buy, your business is the first name they think of. Awareness campaigns are the foundation of every effective long-term advertising strategy.
What is retargeting on Facebook and Instagram?
Retargeting shows ads specifically to people who have already interacted with your business — visited your website, watched a video, or engaged with your social media. These audiences convert at significantly higher rates because they already know who you are. Retargeting is included in Growth and Authority plans.
Do you offer discounted rates for nonprofits?
Yes. The Web Silo offers a discounted nonprofit Meta Ads rate of $79 per month with no setup fee for eligible 501(c)(3) organizations. This covers brand awareness campaigns, cause-focused audience targeting, and donation or volunteer acquisition campaigns on Facebook and Instagram.
How much should I budget for Facebook Ads?
For most Des Moines small businesses we recommend a minimum ad spend of $300 to $500 per month to generate meaningful reach and data. Brand awareness campaigns can be effective at lower spend levels than conversion campaigns. We’ll recommend a specific budget during your free consultation based on your goals and market.
Do you require a contract?
No long-term contracts. All Meta Ads management plans are month-to-month. We recommend a minimum of 90 days for campaigns to optimize fully, but you are never locked in.
Meta Ads + Google Ads together drive the strongest results
Meta builds brand awareness. Google captures buyers who are already searching. Running both turns your brand into a full-funnel lead machine.
3.2 billion people are on Facebook and Instagram right now.
Your ideal customers are among them. Let’s put your business in front of the right ones — consistently, professionally, and without the guesswork.