Services
Hosting
Blog
Weekly Newsletter
Free Tools
Contact
- About
- Portfolio
Get a Free Quote

Free Google Ads Leakage Estimator

Free Google Ads self-assessment

Find the areas of your ad setup worth reviewing.

Answer five questions to build a practical checklist. Then explore what reducing wasted spend could mean for your budget with an adjustable scenario.

✓ No signup✓ Checklist included✓ No account connection

This tool uses your answers. It does not inspect your Google Ads account, measure actual waste, or predict leads. Your results stay on this page unless you choose to save or share them.

Assessment progressQuestion 1 of 5

1 of 5

1. What’s your monthly Google Ads spend?

Use your approximate monthly advertising spend in US dollars, excluding management fees. Industry adds context to your saved summary; it does not change the scenario calculation.

Monthly ad spend (USD) Industry

2. How often is campaign performance reviewed?

Choose the closest answer, whether you, an employee, or an agency manages the account.

Regularly, with changes based on resultsSomeone checks spend, conversions, and lead or sales quality. OccasionallyWe check performance, but do not have a consistent review process. It mostly runs without reviewCampaigns are live but rarely checked. I’m not sureI need to confirm who reviews results and when.

3. How do you review irrelevant searches?

For keyword-based Search campaigns, search-term reviews and negative keywords help control relevance. Other campaign types use different controls.

We review search terms and exclusions regularlyWe check relevance and update controls when needed. We added exclusions but rarely review themThe list has not been checked recently. We do not review or exclude irrelevant searchesNo consistent process is in place. I’m not sure, or we use other campaign typesWe need to confirm the controls available for our campaigns.

4. Are the outcomes that matter being tracked?

Think about qualified calls, enquiries, bookings, or purchases relevant to your business. You do not need to track forms if customers only purchase online.

Relevant outcomes are tracked and checkedWe have tested tracking and review lead or sales quality. Some outcomes are tracked, but gaps remainSome valuable actions are missing or tracking has not been tested. We do not track business outcomesWe mainly see clicks, impressions, or website visits. I’m not sureI need to check which actions are being measured.

5. How are keyword match types used?

Choose the closest description. Match type alone cannot tell you whether spend is efficient.

Mostly phrase and exact matchWe still need to check actual searches and conversion quality. A mix of match typesWe use different levels of keyword matching. Mostly broad matchThe right assessment depends on bidding, measurement, and results. I’m not sureI need to check our campaign settings. We do not use keyword-based Search campaignsFor example, our account focuses on Shopping or Performance Max.

Your Google Ads review checklist

What to review first

The first three items are your starting priorities. These suggestions come from your answers, not an inspection of your account.

What could less wasted spend mean?

This is a what-if calculation. Start with 10% or enter your own percentage. Your checklist answers do not determine this number.

Illustrative reduction in wasted spend (%)

—per month in this scenario

—over 12 months at the same spend

Monthly amount = your ad spend × the percentage you choose. Annual amount = monthly amount × 12. This is not measured waste, promised savings, or a lead forecast. The amount may be reallocated rather than saved.

Want a closer look at your Google Ads?

Share this checklist with The Web Silo. We can discuss your goals, review priorities, and what an account review would involve.

Request a Google Ads review →

Opens our contact page. Use “Copy summary” below to include your results in your enquiry.

Keep your checklist

Download a text report or copy a summary to share with your team. No email address is required.

Copy your summary manually

How this assessment works

Five questions cover budget and industry, review process, search relevance, measurement, and keyword matching. Your answers select and order four practical review items. Measurement gaps are reviewed first, followed by an absent review process, search relevance, and keyword settings. “Not sure” answers create verification tasks rather than assumed problems.

No waste rate, health score, industry cost per lead, or savings guarantee is inferred. The optional scenario starts at 10% as a simple illustration, not a research benchmark. You can change it from 0% to 100%. The tool does not connect to Google Ads or send your answers to a server.

The Web Silo · Based in Des Moines, serving businesses across Iowa. Learn about Google Ads management.

Affordable Website Design in Des Moines. Serving Central Iowa Businesses.
6701 Corporate Drive #4383, Johnston, IA

Des Moines SEO

Website Design
SEO Services
Google Ads Management
Meta Ads Management
Social Media Management
Google Business Profile Management
Website Maintenance

Useful Links

About Us
Blog
Weekly Newsletter
Free Tools Hub
Ad Spend Estimator
Local SEO Scorecard
AI Search Visibility Grader

The Web Silo Online Marketing - The Web Silo

Close Menu