Turn your ad budget into booked customers.
Professional Google Ads and Microsoft Ads management for Des Moines small businesses. Search, Display, YouTube, Shopping, PMAX, Remarketing, and more — all managed for you.
Every Google Ads format, expertly managed
We manage the full Google and Microsoft Ads ecosystem — from simple search campaigns to advanced AI-driven multi-channel strategies.
Google Search Ads
Appear at the top of Google when your ideal customers search for exactly what you offer. The highest-intent ad format available.
All plansDisplay Ads
Visual banner ads shown across millions of websites in the Google Display Network. Build brand awareness and stay visible to your audience.
Growth & AuthorityYouTube Ads
Pre-roll and in-feed video ads on the world’s second-largest search engine. Powerful for brand awareness and retargeting warm audiences.
Authority onlyShopping Ads
Product listing ads that show your inventory directly in Google Search results with images, prices, and ratings. Essential for e-commerce.
Authority onlyPerformance Max (PMAX)
Google’s AI-powered campaign runs across all channels — Search, Display, YouTube, Gmail, Maps, and Discover — from one campaign. Maximum reach, maximum efficiency.
Authority onlyRemarketing Campaigns
Re-engage visitors who’ve already been to your site. Remarketing keeps your business top of mind and converts people who didn’t buy the first time.
Growth & AuthorityDemand Gen Campaigns
Drive awareness and consideration with visually rich ads on YouTube, Gmail, and Discover. Ideal for businesses building a new audience.
Authority onlyMicrosoft Ads
All Microsoft advertising types — Bing Search, Microsoft Audience Network, and LinkedIn profile targeting through Microsoft Ads. Reach buyers your competitors miss.
Authority onlyStraightforward pricing. No percentage of spend.
We charge a flat management fee — not a percentage of your ad budget. The more you spend on ads, the more value you get from our management.
Important: The management fees below cover The Web Silo’s work — strategy, setup, copywriting, optimization, and reporting. Your Google Ads budget is separate and paid directly to Google. We’ll recommend a minimum ad spend based on your goals and market when we discuss your campaign. You stay in full control of your budget at all times.
Search Starter
Best for: Small budgets getting started with paid search
Google Search campaigns that put your business in front of buyers at the exact moment they search for what you offer.
What’s included
- Google Search campaign setup & management
- Keyword research & negative keyword list
- Ad copywriting & extensions
- Basic conversion tracking setup
- Monthly bid optimization
- Monthly performance report
+ $99 one-time setup · no contract · ad spend separate
Growth Ads
Best for: Scaling businesses ready to expand reach
Search, Display, and Remarketing working together to capture new customers and win back the ones who got away.
What’s included
- Everything in Search Starter
- Google Display Network campaigns
- Remarketing campaign setup & management
- A/B ad testing & copy rotation
- Bi-weekly bid & budget optimization
- Advanced conversion tracking
- Competitor ad analysis
- Monthly performance report
+ $199 one-time setup · no contract · ad spend separate
Authority Ads
Best for: Businesses running full-scale digital advertising
The complete Google and Microsoft Ads suite — every channel, expertly managed, continuously optimized for maximum return.
What’s included
- Everything in Growth Ads
- Performance Max (PMAX) campaigns
- YouTube ad campaigns
- Google Shopping campaigns
- Demand Gen campaigns
- All Microsoft Advertising types
- Weekly optimization & budget management
- Monthly strategy call
- Priority support
+ $299 one-time setup · no contract · ad spend separate
From setup to leads — fast
We build campaigns that are ready to generate results from day one — then keep improving them every month.
Discovery & strategy
We learn your business, goals, target audience, and budget. You get a clear campaign strategy before anything is built.
Campaign build & setup
We build your campaigns — keywords, ad copy, targeting, extensions, conversion tracking, and audience setup. Completed within 5 business days.
Launch & early data
Campaigns go live. We monitor performance closely in the first 30 days, making rapid adjustments as data comes in.
Ongoing optimization
Weekly or bi-weekly optimization based on your plan — bids, budgets, keywords, ad copy, audiences, and targeting refined continuously.
Monthly reporting
A clear monthly report showing impressions, clicks, conversions, cost per lead, and what we optimized. No black-box reporting — ever.
What clients say
Real results from real businesses.
“I was skeptical about paying for ads on top of a management fee but within three weeks I had more booked appointments than I’d had the entire previous month. The ROI made the decision obvious.”
“The remarketing campaigns are incredible. People who visited our site and didn’t call are now seeing us everywhere and coming back. Our close rate on inbound leads went up noticeably after the first 60 days.”
“We’re running Search, PMAX, and YouTube ads all at once and The Web Silo manages every single one. The monthly strategy call keeps us aligned on what’s working. Revenue is up 40% from where it was when we started.”
FAQs
Does the management fee include my ad spend?
No. The management fee covers The Web Silo’s work — strategy, campaign setup, ad copywriting, optimization, and reporting. Your Google Ads budget is paid separately and directly to Google. You stay in full control of your budget at all times. We’ll recommend a minimum ad spend based on your goals when we discuss your campaign.
How quickly can Google Ads generate leads?
Unlike SEO, Google Ads can begin generating leads within days of launch. Campaigns typically reach optimized performance within 30 to 60 days as data accumulates and bids are refined. The first month focuses on testing and learning — results improve consistently from month two onward.
What campaign types do you manage?
We manage Google Search, Display, YouTube, Shopping, Performance Max (PMAX), Remarketing, and Demand Gen campaigns, as well as all Microsoft Advertising types including Bing Search, Microsoft Audience Network, and LinkedIn profile targeting through Microsoft Ads.
Do you require a contract?
No long-term contracts. All Google Ads management plans are month-to-month. We recommend a minimum of 90 days to allow campaigns to optimize fully, but you are never locked in.
What is Performance Max (PMAX)?
Performance Max is Google’s AI-driven campaign type that runs ads across all Google channels — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. It uses machine learning to find the best placements and audiences for your goals. PMAX is included in the Authority Ads plan.
How much should I budget for Google Ads?
Ad budgets vary by industry and competition level. For most Des Moines small businesses on the Search Starter plan, we recommend a minimum ad spend of $300 to $500 per month to generate meaningful data and results. We’ll provide a specific recommendation during your free consultation.
Do you manage Google Ads for nonprofits?
Yes. The Web Silo manages Google Ad Grants campaigns for eligible 501(c)(3) nonprofits at a flat rate of $99 per month with no setup fee. Google Ad Grants provides up to $10,000 per month in free Google Search advertising to qualifying nonprofits — your management fee is the only cost. We handle the application process, campaign setup, and full ongoing management including Ad Grants policy compliance.
Up to $10,000/month in free Google Ads — managed for $99/month.
Google gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search advertising through the Google Ad Grants program. That’s your ad spend, completely covered by Google — you only pay for management.
The Web Silo handles everything: the grant application, campaign strategy, keyword research, ad copywriting, and full ongoing management. You focus on your mission. We keep your campaigns running, compliant, and converting.
Google Ad Grants — up to $10,000/month free
Available to verified 501(c)(3) nonprofits in the US. Covers Google Search ads only. Ad Grants accounts have specific compliance requirements — improper management can result in account suspension. Professional management protects your grant.
Not sure if your organization qualifies? Book a free call → We’ll walk you through the eligibility requirements and application process at no charge.
Nonprofit Google Ad Grants Plan
Flat rate for eligible 501(c)(3) nonprofits. Your ad spend is covered by Google — up to $10,000/month.
No setup feeWhat’s included
- Google Ad Grants application assistance
- Google Search campaign strategy & setup
- Mission-focused keyword research
- Ad copywriting aligned to your cause
- Ad Grants policy compliance management
- CTR & quality score monitoring
- Monthly optimization & bid management
- Monthly performance report
No setup fee · no contract · 501(c)(3) verification required
Ads work best when they land on a fast, optimized website
Pair your Google Ads campaign with a professional website or maintenance plan to maximize your conversion rate and lower your cost per lead.
Your competitors are running ads right now.
Every day without a managed Google Ads campaign is revenue walking to someone else. Let’s change that — fast.