Free Local SEO Scorecard for Small Businesses

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Free local SEO self-assessment

Know what to check next in your local presence.

Answer six questions about your profile, reviews, website, listings, links, and measurement. Get a practice score and three practical next steps.

✓ Free results✓ No account connection✓ Downloadable checklist

This is based on your answers, not a live audit. It does not scan your business, measure Google Maps rankings, or compare you with competitors.

Loading the assessment. If the questions do not appear, contact The Web Silo.

How the practice score works

Each area you can assess receives 2 points for an established practice, 1 for a partial practice, or 0 for a confirmed gap. Every area has equal weight. These are The Web Silo’s checklist points, not Google’s ranking weights.

“Not sure” is unscored and appears as an area to verify. “Not applicable” is excluded. The displayed maximum is 2 times the number of scored areas, up to 12. For example, 2 / 2 with five unknown areas is incomplete information—not a perfect local SEO result. No numeric score is shown when every answer is unscored.

Confirmed gaps are listed before verification tasks, partial practices, and maintenance tasks. Ties follow the question order. The first three applicable tasks are shown as starting priorities, not predicted ranking gains.

Does this tell me where my business ranks?

No. Google explains that local results depend mainly on relevance, distance, and prominence or popularity. A questionnaire cannot determine rankings for a particular search or location. Read Google’s guidance on local ranking.