Use this free local SEO scorecard to find out exactly how your business
scores across every signal Google uses to rank local businesses in Maps
and search results.
Answer 6 questions and get a complete grade covering
your Google Business Profile, online reviews, on-page optimization,
citation consistency, local backlinks, and behavioral signals — all
weighted by their actual 2026 ranking factor importance.
Local SEO Scorecard
Answer 6 questions and get a complete grade across every signal Google uses to rank local businesses — Google Business Profile, reviews, citations, on-page SEO, backlinks, and behavioral signals. See exactly where you stand and what to fix first.
46%
of all Google searches have local intent
32%
of local pack ranking weight comes from your GBP alone
76%
of people who search locally visit a business within 24 hours
Progress
Question 1 of 6
How complete is your Google Business Profile?
📊 32% of local pack ranking weight
GBP is the single most powerful local SEO signal. The primary category alone is the top individual ranking factor in Google’s local algorithm.
How strong are your online reviews?
⭐ 16% of local pack ranking weight
Review signals have grown from 16% to 20% importance in 2026. Google weighs quantity, recency, velocity, star rating, and even the keywords used in review text.
How well optimized is your website for local search?
🌐 19% of local pack ranking weight
On-page signals include local keywords in titles and headings, NAP consistency on the site, a dedicated location page, LocalBusiness schema, mobile speed, and service area content.
How consistent is your business information across the web?
📋 7% of local pack ranking weight
NAP consistency (name, address, phone) across directories is essential. A single inconsistency across 3+ sources excludes businesses from Google AI Mode local answers 74% of the time.
Does your website have local backlinks?
🔗 15% of local pack ranking weight
Local backlinks from relevant sources carry far more weight than generic directory links. A single link from a local newspaper or chamber of commerce outweighs dozens of generic directory links.
How engaged are customers with your online presence?
👆 8% of local pack ranking weight
Behavioral signals — clicks to call, direction requests, website visits from GBP, and dwell time — tell Google your business is actively chosen by real customers. These signals validate your other rankings.
Local SEO Score
Your overall score
0/100
Your score
—out of 100
SMB average
42most are under-optimized
Top local businesses
78fully optimized leaders
Your score by ranking signal
Your top 3 priority fixes
Your fastest win
Common local SEO questions
Why isn’t my business showing up in Google Maps?
The most common reasons are an incomplete or unclaimed Google Business Profile, too few reviews, inconsistent NAP information across directories, and a website with weak local signals. Google Business Profile signals account for 32% of local pack ranking weight — fixing your GBP is almost always the first and highest-impact move.
How many Google reviews do I need to rank locally?
There’s no magic number but 50+ reviews at 4.5 stars with consistent new reviews coming in monthly is where businesses see strong review signal impact. More importantly, velocity matters — a business with 80 reviews getting 5 new ones per month will often outrank a business with 200 reviews that’s been stagnant for a year. Responding to every review also sends a positive engagement signal to Google.
What is NAP consistency and why does it matter?
NAP stands for Name, Address, and Phone number. Google cross-references your business information across dozens of directories and data sources. If your address appears differently on Yelp than on your website (e.g., “Suite 4” vs “Ste. 4”), Google loses confidence in your data and may suppress your ranking. Consistent NAP across 20+ sources is a foundational citation signal worth 7% of local pack ranking weight.
How long does local SEO take to work?
Quick wins like completing your Google Business Profile, fixing NAP inconsistencies, and adding schema markup can show results in 2–4 weeks. Building review velocity, earning local backlinks, and improving on-page content typically takes 3–6 months to show meaningful ranking movement. The businesses that see the fastest results fix all the foundational signals simultaneously rather than one at a time.
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Scores are based on 2026 Local Search Ranking Factor weights from Whitespark, BrightLocal, and Semrush research.
Actual rankings depend on competition level, proximity, and Google’s local algorithm. Updated June 2026.
Actual rankings depend on competition level, proximity, and Google’s local algorithm. Updated June 2026.