Free tools by The Web Silo
Find your next marketing improvement.
Explore potential ad waste, assess your local SEO, and check your readiness for AI search. Choose a free assessment and use your answers to decide what to work on next.
- ✓ Free to use
- ✓ No account required
- ✓ Built for local businesses
What would you like to improve?
I’m spending money on Google Ads.
Ad Spend Leakage Estimator
Answer questions about your ad setup to estimate potential budget waste and identify areas worth reviewing. A starting point for a closer look at your account.
Estimate potential ad wasteI want more customers from Google Maps.
Local SEO Scorecard
Assess your Google Business Profile, reviews, website, and other local SEO practices. Use your answers to spot areas that may need attention.
Assess my local SEOI want to prepare for AI search.
AI Search Readiness Assessment
Review practices that may help AI platforms understand your business. This questionnaire estimates readiness; it does not check live mentions in ChatGPT, Gemini, or Perplexity.
Assess my AI search readinessThese tools use your answers to provide estimates and self-assessment scores. They do not access your advertising account or verify your live search rankings. Results are a starting point, not a full audit or a guarantee of performance.
Get useful answers. Choose your next step.
We built these assessments to help local business owners start a more informed conversation about marketing. Use the insights yourself, or ask The Web Silo to help you understand what deserves a closer look.
- Choose your priority. Start with the tool that matches your current challenge.
- Answer based on your setup. More accurate answers make the assessment more useful.
- Review your result. Pick one improvement to investigate, or contact us to discuss your findings.
Want help making sense of your results?
Tell us which tool you used and share your score or biggest concern. We can discuss your goals and whether a closer review of your ads, local SEO, or AI search readiness would help.
Ask us about my resultsOpens our contact page. Based in Des Moines, serving businesses across Iowa.
Before you start
Do I need an account to use the tools?
No account is required to use these assessments. You can choose to contact The Web Silo if you want help with your results.
Are these tools a full marketing audit?
No. They use the information you provide to highlight possible opportunities. A full audit requires a closer review of your business, website, and relevant account data.
Does the AI assessment check whether my business appears in AI answers?
No. The linked AI Search Visibility Grader is a questionnaire that estimates readiness. Verifying actual visibility requires checking specific platforms and searches; results can vary by query, location, and time.