Ad Spend Leakage Estimator
Five quick questions about your Google Ads setup. We’ll calculate exactly how much budget is draining away each month — and where every leak is coming from.
25–35%
avg. waste in self-managed accounts
$800+
typical monthly leak on a $2k budget
60%
waste cut with expert management
Progress
Question 1 of 5
What’s your monthly Google Ads budget?
Enter your approximate monthly spend and your industry so we can apply the right benchmarks.
$
Who manages your campaigns?
This is the single biggest predictor of wasted spend. The estimate only works if the answer is accurate.
Do you use negative keywords?
Negative keywords block irrelevant searches from triggering your ads. Without them, Google spends your budget on clicks that will never convert.
How do you track conversions?
Without conversion data, Google optimizes for clicks — not customers. This is one of the most common and costly gaps in local business ad accounts.
What keyword match types do you use?
Match types control how closely a search must match your keyword before your ad shows. Broad match is Google’s widest — and most expensive — net.
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Account health gauge
Monthly leakage
$0
0%
Waste rate
your account
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Account health
out of 100
$0
Annual savings
if optimized now
Where your budget is leaking
What optimized campaigns could recover
+0
extra leads/mo
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Estimates based on industry benchmarks from WordStream, Google, and independent PPC research.
Actual results vary by account, industry, and competition level.
Actual results vary by account, industry, and competition level.