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Our client provides merchant cash advance, business loans, and business financing solutions.
Our goal was to generate leads from the customers who are actively seeking business loans.
3 Months
Increase the number of leads and lower down cost per lead. Many competitors and top banks provide the same services and are in the market for years and running ads, so competition is very high.
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
We continuously test ads by expanding targeting if the narrow-down approach is not working because a broader audience pool gives the algorithm enough data to decide where to serve ads and generate ROI.
We were able to generate 378 leads at a CPR of $6.41. The client began generating significant revenue from the ads.
We get your small business on the map. Facebook Ads, Google Ads, YouTube Ads, Email Newsletters, Blog Management and more.