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OUR CLIENT
This company is a warehousing and transportation company in the Union New Jersey area.
GOAL
Drive more people to the website by ranking higher for keywords, doing so would increase the amount of leads the client would receive in the transportations and warehousing niche.
PROJECT DURATION
10 Months
PROBLEM STATEMENT
The client is in a competitive niche and was looking to rank for competitive keywords. The client wanted to rank high for keywords like “warehouse logistics in union NJ”, “trucking in union NJ”, and “freight quotes in union NJ”.
STRATEGY (OVERVIEW)
Our strategy consisted of five general steps, proven to generate optimal results.
- We performed in-depth market research and competitor analysis.
- We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site.
- We performed keyword research to determine what keywords we would target and track for the campaign.
- We performed a site audit, revealing any on-page issues that required immediate attention.
- Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI.
KEYWORD RANKING RESULTS:
| Keyword | April | Diff |
|---|---|---|
| transport in union nj | 1 | 0 |
| ltl quotes in union nj | 1 | 0 |
| export logistics in union nj | 1 | 0 |
| import logistics in union nj | 1 | +7 |
| shipping quotes in union nj | 2 | +4 |
| freights quotes in union nj | 2 | +2 |
| trucking in union nj | 2 | new |
| warehouse logistics in union nj | 3 | new |
| warehouse in union nj | 7 | new |
| storage in union nj | 29 | new |
REAL WORLD RESULTS (ON GOOGLE SERP)
SOLUTION
Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads.
FINAL OUTCOME
We were able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign.