Trailer Dealer Company

OUR CLIENT

This company is a trailer dealer in Jonesboro, Arkansas. They sell equipment trailers, flatbed trailers, utility trailers, and more!

GOAL

Drive more people to the website by ranking higher for keywords, doing so would increase their potential prospects so they can sell more trailers.

PROJECT DURATION

22 Months (Ongoing)

PROBLEM STATEMENT

The client had previously used an SEO company that did not generate results. The client wanted to rank high for keywords like “utility trailers Arkansas”, “trailer sales Arkansas”, and “trailer Arkansas”.

STRATEGY (OVERVIEW)

Our strategy consisted of five general steps, proven to generate optimal results.

• We performed in-depth market research and competitor analysis.
• We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site.
• We performed keyword research to determine what keywords we would target and track for the campaign.
• We performed a site audit, revealing any on-page issues that required immediate attention.
• Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI.

KEYWORD RANKING RESULTS:

Keyword	April	Diff
jonesboro trailer sales	1	0
jonesboro trailers	1	+2
trailer sales jonesboro ar	1	0
trailer arkansas	4	+10
truckbed arkansas	1	+1
trailer sales arkansas	4	+12
utility trailers for sale jonesboro ar	1	+2
cm wd truck bed	2	+2
utility trailers arkansas	2	+11
car trailer arkansas	4	+9

REAL WORLD RESULTS (ON GOOGLE SERP)

SOLUTION

Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads.

FINAL OUTCOME

We were able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign.