OUR CLIENT
This company is an outpatient diagnostic imaging center, providing high quality imaging services including MRIs, CT scans, ultrasounds, echocardiograms, and X-rays.
GOAL
Generate high-quality phone calls and leads for their medical practice.
PROJECT DURATION
9 Months (Ongoing)
PROBLEM STATEMENT
The company needed new patients for their local practice.
STRATEGY (OVERVIEW)
The client wanted to grow their practice by showcasing their expertise. The team decided to set up a simple search campaign optimized for phone calls only.
KEY MATRIX RESULTS:
| Impressions | Phone Calls | Conversion | CTR |
|---|---|---|---|
| 7,943 | 122 | 76 | 3.45% |
SOLUTION
- Search Ads (Campaign Type): Finding people who are intentionally looking for the client’s services.
- Click-to-Call Ads: Generating call only ads for all business types.
- The Web Silo team actively optimized each campaign to achieve optimal result.
FINAL OUTCOME
This resulted in new leads for the client which helped grow the business.