Webinars are a lead generation tool today and should be used as part of your marketing strategy if you can commit to it. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it, that simple.
There are many strategies you can follow to generate leads with a webinar:
- Promote your webinar:
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
- Make a landing page:
Make a remarkable landing page on your website and add an eye catchy headline, list your product benefits and use a call to action button. Landing pages influence sales. They help you show who you are and what you are offering. Plus, it’s the place from where you get direct traffic and a visitor’s complete information via a lead generation form.
- Send an email:
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
- Educate your clients about your product:
Webinar is the simplest method to establish relationships, but don’t forget to inform your clients about your proposals and production, so they can make a better decision. Webinars offer you a way to spread awareness of your organization’s upcoming and previously launched product and services.
“My business is to help your business achieve your digital marketing goals.”Beatrice Edwards – Digital Marketing Strategist | The Web Silo
- Offer something special:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
Are you currently using webinars as part of your marketing strategy? Share your thoughts below.