How to create coupon codes in WooCommerce

Here are simple steps to creating coupon codes with Woo Commerce for your online store. Congratulations again on starting your online business.

To create a coupon, simply click WooCommerce Coupons from within the WordPress dashboard. Go ahead and create your first coupon by selecting Add Coupon.

Start by creating the code for your coupon at the top, in the section that says, “Add new coupon” — this is the code customers will apply at the checkout to get their discount. It’s also worth adding a brief description below to help you remember what the coupon is for. (this is optional)

The coupon page has three data blocks below it:

  •  General,
  • Usage Restriction, and 
  • Usage Limits.

General Data

By default, WooCommerce comes with three discount types:

  • Percentage discounts apply a percentage discount to the entire cart.
  • Fixed cart discounts apply a fixed amount discount to the entire cart.
  • Fixed product discounts apply a fixed amount discount to selected products only. The discount is calculated per item and not for the whole cart.

Use the Coupon amount field to set the amount of the discount, the Discount type field to set the type, and the Coupon expiry date to set an expiration date. You can also offer free shipping to customers using the coupon. In the example above, we’ve created a coupon that gives a 50% discount to the entire cart and that expires on November 30, 2019.

Usage Restriction

This is the tab where you’ll configure your coupon’s specific requirements — in other words, how it’s activated.

For example, you can set which minimum/maximum subtotals the coupon is valid between — great for ‘10% off orders over $100’ promotions.

You can also check the checkboxes to restrict one coupon code per order and prevent the coupon being applied to sale items — both recommended.

Setting Usage Restrictions is really straightforward, and WooCommerce includes a helpful tooltip for more information about each field.

Usage Limits

Here, you can specify how many times the coupon can be used per customer and in total. You can also define the number of products it can be applied to at once. In the screenshot above, you’ll see that we’ve specified that the coupon once by customer, and by 200 customers altogether.

Now, if our shoppers add the “THANKFUL19” coupon to their carts, they’ll get 50% off all orders from the “online shop” as long as they’re ordering before November, 30th. 

We hope these tips will help you get started on the creation of your coupons. The fastest way to learn is to get in there and do it, comment below if you have questions.

Did we miss anything? How do promote your coupons after you create them? Make sure to tell us in the comments.

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