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5 Things Your Des Moines Website Must Have in 2024: Stand Out in the Heart of Iowa

5 Things Your Des Moines Website Must Have in 2024 Stand Out in the Heart of Iowa

In the vibrant heartland of America, Des Moines hums with a unique energy. It’s a city where Midwestern charm meets big-city ambition, and where your website can be the key to unlocking success. But in 2024, standing out in the digital landscape requires more than just a pretty homepage. It demands a website that reflects the city’s spirit: innovative, welcoming, and focused on connection.

So, whether you’re a local business, a budding entrepreneur, or a community organization, here are 5 must-have elements for your Des Moines website in 2024:

1. Local Flavor:

Des Moines wears its love for its state proudly. Infuse your website with the genuine spirit of the city. Showcase stunning visuals of the Sculpture Park, the East Village’s murals, or the iconic Principal Riverwalk. Highlight local businesses you partner with, feature community events, and even weave in references to beloved Iowa traditions like the State Fair or the Hy-Vee IndyCar Grand Prix. This local touch not only resonates with Des Moines residents, but also piques the interest of visitors and potential customers.

2. Mobile-First Mindset:

In a city where farmers markets and coffee shops buzz with activity, people are constantly on the go. Make sure your website is mobile-friendly! Optimize for smaller screens, ensure fast loading times, and prioritize user-friendly navigation. Remember, a frustrated mobile user is a lost customer.

3. Community Connection:

Des Moines thrives on its strong sense of community. Your website can be a platform for fostering that connection. Integrate social media feeds, create a blog with local news and stories, and encourage user-generated content through contests or photo galleries. This two-way street of communication builds trust and loyalty, turning visitors into engaged members of your online community.

4. Embrace Innovation:

Des Moines is a city on the move, constantly embracing new technologies and ideas. Reflect that spirit on your website. Experiment with interactive elements, video testimonials, or even virtual tours. Consider incorporating AI-powered chatbots for instant customer service or explore the potential of augmented reality to showcase your products or services in a unique way.

5. SEO Savvy:

With the 2024 caucuses just around the corner, Des Moines will be in the national spotlight. Make sure your website is optimized for search engines. Use relevant local keywords, build backlinks from reputable Des Moines websites, and claim your Google My Business listing. When potential customers search for “best restaurants in Des Moines” or “local events in Des Moines,” your website should be at the top of the results.

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Small Business Resources in Des Moines to Take Advantage of:

  • The Iowa Center is an economic development organization that empowers entrepreneurs to launch and grow their small business with three lines of direct service:  Business Coaching, Credit + Lending, and Tax Services. 
  • Plains Angels is a network of Central Iowa angel investors seeking opportunities to invest and grow with startups across diverse industries. Established in 2012, Plains Angels members have invested in medical device, medical discovery, pure technology, social, manufacturing, process improvement, agriculture, fintech, insurtech and more.
  • Area 515 Des Moines Marker Space. The Des Moines Makerspace is a non-profit community of makers, artists, and hobbyists. Des Moines’ place to make things, geek out, and learn new hobbies!
  • Drake Business Clinic. Whether you want to grow your business, or have an idea to create a new business, or an idea to solve a workplace or social issue, the Drake Business Clinic offers support to create long-term and generational wealth.
  • The Iowa Center is an economic development organization that empowers entrepreneurs to launch and grow their small business with three lines of direct service: Business Coaching, Credit + Lending, and Tax Services.
  • The Mid Iowa SBDC center was established in 1982 as one of the first four centers in the network and it serves the Des Moines metro area and surrounding counties. The center is located in Des Moines and provides one-on-one no-fee, confidential counseling to existing business owners and would-be entrepreneurs in Dallas, Jasper, Marion, Polk and Warren counties, in addition to providing workshops and seminars.
  • NAWBO Iowa. Whether you are just starting a business or have been a woman business owner for 30 years, you will find a supportive, educational and energetic environment within NAWBO Iowa, a group that took root in Iowa in 1986. Women in business propelling other women in business.
  • Domain and Hosting Packages with Unlimited Email and Free SSL. The Web Silo’s Web Hosting service offers various plans for web hosting, domain, WordPress, and online store services. Compare features, prices, and benefits of different plans and get your business online today.
  • The Greater Des Moines Partnership offers the tools you need to help grow your small business or startup. From online resources on topics like how to start a business, finance, banking and capital, marketing, hiring and events for small business, The Partnership is here to help.

Bonus Tip: Accessibility for All:

Des Moines prides itself on being an inclusive city. Ensure your website is accessible to everyone, regardless of ability. Use alt text for images, provide transcripts for videos, and consider adding features like screen reader compatibility. By prioritizing accessibility, you not only reach a wider audience but also showcase your commitment to the values of the community.

Remember, your Des Moines website is more than just a digital storefront; it’s a bridge between you and the vibrant heart of Iowa. By incorporating these 5 elements, you can create a website that not only stands out in the crowd but also captures the essence of this unique city. So, go ahead, unleash your creativity, embrace the local spirit, and watch your online presence flourish in the heartland!

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