Just like everything else, the lifespan on technology is limited – limited to about 2 years. A redesign will help your website work better and assist in reaching your marketing goals. (This does not mean you should redesign your website every two years). Lets take a look at 3 reasons to redesign your website, specifically S.E.O and internet marketing.
- Website is outdated
With how fast technology changes these days a website that was created 4+ years ago would probably look super outdated. Almost to where people would think you are have gone out of business due to lack of site maintenance and updates. An eye-pleasing, easy to navigate, user friendly website can do wonders for business.
- Your website is not generating any leads or sales
No matter how eye-pleasing and beautiful the design of your website is, if you’re still not converting the visitors into customers for your business, then what more is it then just a useless brochure for your services or just another monthly bill? Search engines change algorithms many times per year in an effort to provide better results to users. As the search engine requirements change, many times you have to maintain your site to keep up.
- Your website isn’t mobile-friendly
Mobile traffic is taking over the internet and if your website isn’t optimized for various mobile devices chances are you could be losing out on leads and even worse actual customers. Here at The Web Silo we make sure all websites we design are fully responsive, meaning they reformat on any mobile or tablet device to be extremely user friendly and in line with Google’s new rules. Think about it this way: Website Redesign = More Visitors = Higher Conversion Rate.